Well some will say if it BLEEDS it leads but I have learned that it is much different in the world as a PR practitioner. Drama is always good in making a story interesting but along with making it attractive it must be creative, factual and real. People get excited about things that relate to them or could even in the slightest chance may seem to relate to them.

Being creative involves more then just fancy words and sentence structures but entitles the delivery and the comprehension in with your viewers will receive the message. Also along with delivery how and more importantly who is giving the message is also essential in newsworthy stories.

A story that people can relate to and that they now is real will be more likely read verses a story about fantasy world of Euphoria. By us being humans we understand that situations occur but it is also good to know that those same situations happen to others.